The Importance of Corporate Culture in Collaborative Product Design

DS 30: Proceedings of DESIGN 2002, the 7th International Design Conference, Dubrovnik

Year: 2002
Editor: Marjanovic D.
Author: Marxt, C.
Section: Multidisciplinary aspects of design
Page(s): 843-848

Abstract

Due to the increasing complexity of technologies and products, the search for new know-how as well as the shortening of development cycle times a lot of companies collaborate in (new) product design. But only as little as fifty percent of these ventures are successful for both partners. One explanation for this lies in the lack of consideration of the cultural aspects of a collaboration. This paper explains the way in which corporate culture influences the process of collaborative product design, gives some advice on what project managers can do and shows some results of a survey conducted in Swiss industry.

Keywords: collaborative product design, corporate culture, management of the design process

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