From Business to Buttons
This paper describe a practitioner’s tool called Goal Cards. The aim is to bridge the gap between the expected business values when investing in the product and the actual design of the product. Goal Cards describes the product at three different levels of detail: Business Goals, Usage Goals and Steps taken to ensure Usage Goals. Together they formulate a hypothesis stating: Why? (Business Goals), How? (Usage Goals) and What?” (Steps) of the product. The hypothesis is evaluated, reformulated and refined as the design process progresses. Goal Cards have so far been used in two project and have are showing promising results in practical use.