The Application of Design Management Theory to a Real Design Projects

Year: 2002
Editor: Marjanovic D.
Author: Hollins, B.
Section: Design research and technology
Page(s): 157-162


It is proposed that the theoretical models of design management have now moved from being too shallow to being too complex. As a result, they are not being used.
Furthermore, they do not include an appreciation that people who are experienced, or even expert, in a particular field do not need to pass through every stage of the process.
There needs to be a new approach that is flexible enough to capture particular experiential knowledge but also work when used by the less experienced. Theoretical design management process models were compared to those stages undertaken in a real design situation and elements of a modified system that was found to work is described.

Keywords: Design Management Process


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