THE ROLE OF THE DESIGNER WITHIN SUSTAINABLE ENVIRONMENT: PART OF THE SOLUTION OR PART OF THE PROBLEM
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Vint, L. A.
Section: INDUSTRIAL DESIGN
Designers are considered as an integral part of the creative industry; however, in reality they represent the consequence business. Designing involves problem solving and improving people's lives; thereby, what designers create with every decision has an environmental price. The dilemma many designers are facing is seeking an internalised balance between readiness to make informative decisions to incorporate sustainable practices and constraints of being engaged in a commercial project, run by profit. Thus, ethical design with its degree of sustainability forces designers to make a choice.