AN APPROACH TO SUPPORT THE SELECTION OF STAKEHOLDER INTEGRATION METHODS IN NEW PRODUCT DEVELOPMENT
DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Kirschner, R.; Kain, A.; Fischer, J.; Gunkel, J.; Klendauer, R.; Lang, A.; Lindemann, U.
Section: DESIGN PROCESSES
The selection of appropriate customer integration methods for specific product development projects lacks of a comprehensive model. In this contribution, we propose a model that relates the number and the expertise of involved stakeholders with different integration methods and the projects result quality. The results base on (1) primary sources, such as interviews, innovation process observations, an expert workshop and (2) tight assumptions. The model provides a deeper understanding of the factor’s relations and facilitates the selection of optimal stakeholder integration methods.
Keywords: customer integration methods, stakeholder, new product development