Aesthetic-Aerodynamic Design Optimization of a Car Grille Profile While Preserving Brand Identity
The purpose of this study is to investigate how to combine the aesthetic quality with the engineering functionality in a design project while preserving the brand identity. It is aimed to develop a framework for decision making in the design of a specific product that can be used by designers simply and efficiently. The car front grille design is presented as the case study and the aerodynamic drag minimization is chosen as the functionality criterion of the design. A specific brand is selected to study its identity and a specific product associated with this brand is chosen to implement the approach. Finally, a framework is presented in the form of a table and a utility function which can be used to optimize the grille profile of the chosen vehicle multi-objectively.