A Reference Model for Using Visualization within Product Realization Projects

DS 58-1: Proceedings of ICED 09, the 17th International Conference on Engineering Design, Vol. 1, Design Processes, Palo Alto, CA, USA, 24.-27.08.2009

Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Wikström, Anders
Section: Design Processes
Page(s): 399-410


There is a need to develop and implement new innovative methods and models that will support and strengthen SMEs (Small and Medium sized Enterprises) to generate new ideas and realize these into successful products and improved processes. The use of visualization (in the early stages) in the innovation process is the focus in this research. The current understanding of the situation within visualization for innovation is that it is important to use visualization but few have a developed approach in how. However there are some examples in how visualization is an active part within the innovation process. IDEO and Decathlon are examples of companies that use visualization in a strategic and structured way. This paper presents a reference model on how visualization can be used within an innovation process. The model will look in to the existing situation, and highlight the problem that is relevant in this research topic. The model will also point out the factors that are most suitable to take in to consideration when improving the situation.

Keywords: Visualization, Product development, Innovation, Design, Product realization


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