DECISION MAKING IN DESIGN TEAMS: ANALYSIS OF USED AND REJECTED DECISIONS

DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia

Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Ensici, A.; Bayazit, N.; Badke-Schaub,P.; Lauche, K.
Section: Decision making
Page(s): 1121 - 1128

Abstract

Nowadays, the majority of designers work as part of a team. During product development designers have to make countless decisions. Design decisions have a tremendous impact on the quality of the design solution, costs and on the company’s success on the market. This study analyses decisions that impacted the final outcome against those that were not persued further revealed a major influence on how designers configured the solution space within rejected decisions. In an experimental study a cognitive coding system has been developed which assessed socalled design decision components. The analysis of decisions can be seen as a promising approach to analyse the contribution of the individual to the decision making process in design teams.

Keywords: design process, teamwork, decision making, rejected decisions

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