DECISION MAKING IN DESIGN TEAMS: ANALYSIS OF USED AND REJECTED DECISIONS
Nowadays, the majority of designers work as part of a team. During product development designers have to make countless decisions. Design decisions have a tremendous impact on the quality of the design solution, costs and on the company’s success on the market. This study analyses decisions that impacted the final outcome against those that were not persued further revealed a major influence on how designers configured the solution space within rejected decisions. In an experimental study a cognitive coding system has been developed which assessed socalled design decision components. The analysis of decisions can be seen as a promising approach to analyse the contribution of the individual to the decision making process in design teams.