MODELLING DECISION-MAKING IN COMPLEX PRODUCT DEVELOPMENT

DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia

Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Eriksson, J.; Johnsson, S.; Olsson, R.
Section: Decision making
Page(s): 1129 - 1138

Abstract

One challenge today for companies lies in finding the right approach to measuring and continuously improving the current state of a company’s product development process. The task of continuously improving the performance demands the successful management of information, communication, cooperation and decision-making in a context of uncertainty, which is a highly complex task in itself. To be able to manage a complex product development system in an appropriate way, the authors have identified three important interdependent aspects of product development. The aspects are decision-making, uncertainty and performance. These aspects form the foundation for the suggested model which is intended to be used by engineering design researchers.

Keywords: decision making, uncertainty, performance, complex product development, PDOPM

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