The Construction of Preferences for Crux and Sentinel Product Attributes

Year: 2007
Author: Macdonald, Erin; Gonzalez, Richard; Papalambros, Panos Y.
Section: Design for X
Page(s): 199-200 (exec. Summ.), full paper no. DS42_P_414

Keywords: Construction of preferences, context effects, discrete choice, conjoint analysis, stated-choice, preference model, inferences, paper towels

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