CAPTURING THE ESSENCE OF A PRODUCT’S BRAND THROUGH A SHAPE GRAMMAR REPRESENTATION

DS 31: Proceedings of ICED 03, the 14th International Conference on Engineering Design, Stockholm

Year: 2003
Editor: Folkeson, A; Gralen, K; Norell, M; Sellgren, U
Author: McCormack, J. P.; Cagan, J.; Vogel, C. M.
Section: INDUSTRIAL ENGINEERING, METHODS AND TOOLS
Page(s): 175-176 (exec.summ.), full paper no. DS31_1359FP

Keywords: Shape grammars, brand, logic of design

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