EVALUATION METHOD TO DETERMINE THE SUCCESS POTENTIAL AND THE DEGREE OF INNOVATION OF TECHNICAL PRODUCT IDEAS AND PRODUCTS
Year: 2005
Editor: A. Samuel, W. Lewis
Author: Binz, H.; Reichle, M.
Series: ICED
Section: New Product Development
Page(s): 55-56 (exec. Summ.), full paper no. DS35_51.49
Keywords: Evaluation method, degree of innovation, innovation-management, improvement of development process and competitive edge