ECO DESIGN: MAKE IT HAPPEN BY AN ENVIRONMENTAL INNOVATIVE PRODUCT DESIGN
The classical way of performing eco design – take a product, perform a weak point analysis (i.e. an LCA) and redesign the existing products focusing the found weak points – results in a small change in design by an investment of a huge time effort to perform the LCA and neglecting essential procedural needs to find complex problem solutions. The approach of an Environmental Innovative Product Design (EIPD) allows also the improvement of products which seem to be squeezed out, based on a Design for Environment approach. The developing and realizing a prototype of a vacuum cleaner shows, that the philosophy and the suggested approach is powerful enough for innovation and for improvements even in the field of well developed products.