IMAGES OF INNOVATION - AN ONTOLOGICAL APPROACH
Innovation perceived as the front-end of product is a frequent research topic. However, since innovation research is relatively young, these studies tend to originate from different domains, representing a wide spectrum of viewpoints. This diversity results in the published findings of the studies to be circulated and recognised mainly in their original domains, pointing to the necessity of synthesising the knowledge within innovation research communities locally. The aim of this paper is twofold: first, to discuss the diversity in research activities related to product innovation; second, to discuss the industrial implication of this research diversity. We attempt to use an ontological approach to understand many perceptions of innovation.