POSSIBLE EXPLANATIONS TO THE LIMITED USE OF PRODUCT PLATFORMS IN INDUSTRY
The paper discusses present research within product architectures and product platforms. Emphasis in the paper is on the modelling techniques and design and optimisation methods found in literature. The hypothesis is that the focus of present research within the field is too narrow. In particular the lack of a platform model applicable for R&D employees is discussed. In the paper a broadening of research focus is proposed along with two lists of demands for future product platform models. First, the procedures, rules and contents of a platform model is discussed in relation to organisational implications. Then, a multilevel platform model is proposed in order to make future research efforts broader.