AN OUTLINE OF AN INTERACTIVE DESIGN MODEL FOR SERVICE ENGINEERING OF FUNCTIONAL SALES OFFERS
The aim of this paper is to present an outline of an interactive design model that can be used for Service Engineering of functional sales concepts. This paper also aims to show how the previous service engineering research relates to this new model. A further aim is also to verify the overall outline of the interactive design model. The proposed model’s overall outline has been confirmed by and discussed with eight companies and further supported by the output from the literature review, and seems to be relevant for different types of functional sales offers. Therefore, the conclusion is that the proposed model gives a relevant image of important lifecycle activities for Service Engineering of functional sales offers.