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Design Science Journal
Papers

Emperical Results from Measuring Design Creativity: Use of an Augmented Coding Scheme in Protocol Analysis

Emperical Results from Measuring Design Creativity: Use of an Augmented Coding Scheme in Protocol Analysis

Year: 2016

Editor: Julie Linsey, Maria Yang, and Yukari Nagai

Author: John Gero and Jeff Kan

ISBN: 978-1-904670-82-7

Abstract

This paper presents preliminary results from using an augmented ontological coding scheme to generate quantitative descriptions of the cognitive behaviour of design creativity. The Function-Behaviour-Structure coding scheme is augmented with two new meta-issues coded as “new” and “surprising”. This augmented coding scheme is applied to an existing protocol of an in-situ team of professional designers to produce empirical data to test two hypotheses about designer behaviour in terms of novelty and surprise in creative designing. It is hypothesized that the cumulation of new issues will occur in a logarithmic pattern whilst the cumulation of surprising issues will occur in a power curve or S-shaped pattern. The results from this case study indicate some support for the hypothesis about novelty and do not support the hypothesis about surprise.

Keywords: protocol analysis, new and surprising, ontological model

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ds conference4th INTERNATIONAL CONFERENCE ON DESIGN CREATIVITY (ICDC), 2nd to 4th November, 2016 in Atlanta, Georgia, USA

NEW DEADLINE- Full paper submission: 22nd April, 2016 Design creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: cognitive processes underlying...

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Special Interest Group (SIG)Design Creativity

The objective of SIG - Design Creativity is to study creativity in design. We have not sufficiently clarified creativity, especially in the context of design, although it is a very interesting characteristic in the thinking process of humans. This research discusses creativity in design instead of trying to identify its standard characteristics. That is, it tries to answer the question “What is design?” from the viewpoint of creativity, for two perspectives. First, this SIG discusses the characteristics...

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Design Science Journal