Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
An Embodied Interaction Framework for Facilitating Audience Experience with Ambient Media
Liang, Tan; Kenny K. N., Chow
Type:
Year:
2016
Editor:
Julie Linsey, Maria Yang, and Yukari Nagai
Author:
Series:
ICDC
ISBN:
978-1-904670-82-7
Abstract:
As traditional media have been increasingly losing effectiveness in delivering
advertising message, ambient media, deemed as an alternative advertising form, can be designed
to facilitate engaging audience experience and minimize advertising avoidance. Much attention
has been paid to studying new ways for enhancing the creativity of visual forms or evaluation of
creativity, but little work has been done to consider embodied interaction as a resource informing
design creativity. This paper aims to explore how embodied thinking can open up possibilities
for target audience making novel metaphorical meaning. Based on the theoretical framework,
three case analyses indicate that bodily engagement triggered by the affordances of ambient
media can facilitate multi-level audience experience and metaphorical meaning making.
advertising message, ambient media, deemed as an alternative advertising form, can be designed
to facilitate engaging audience experience and minimize advertising avoidance. Much attention
has been paid to studying new ways for enhancing the creativity of visual forms or evaluation of
creativity, but little work has been done to consider embodied interaction as a resource informing
design creativity. This paper aims to explore how embodied thinking can open up possibilities
for target audience making novel metaphorical meaning. Based on the theoretical framework,
three case analyses indicate that bodily engagement triggered by the affordances of ambient
media can facilitate multi-level audience experience and metaphorical meaning making.
Keywords:
