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Editor: Julie Linsey, Maria Yang, and Yukari Nagai
Author: Liang Tan and Kenny K. N. Chow
As traditional media have been increasingly losing effectiveness in delivering
advertising message, ambient media, deemed as an alternative advertising form, can be designed
to facilitate engaging audience experience and minimize advertising avoidance. Much attention
has been paid to studying new ways for enhancing the creativity of visual forms or evaluation of
creativity, but little work has been done to consider embodied interaction as a resource informing
design creativity. This paper aims to explore how embodied thinking can open up possibilities
for target audience making novel metaphorical meaning. Based on the theoretical framework,
three case analyses indicate that bodily engagement triggered by the affordances of ambient
media can facilitate multi-level audience experience and metaphorical meaning making.
NEW DEADLINE- Full paper submission: 22nd April, 2016 Design creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: cognitive processes underlying...
The objective of SIG - Design Creativity is to study creativity in design. We have not sufficiently clarified creativity, especially in the context of design, although it is a very interesting characteristic in the thinking process of humans. This research discusses creativity in design instead of trying to identify its standard characteristics. That is, it tries to answer the question “What is design?” from the viewpoint of creativity, for two perspectives. First, this SIG discusses the characteristics...