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ICED 11
Papers

Design for the BOP and TOP markets: strategies used by the design students

Design for the BOP and TOP markets: strategies used by the design students

Year: 2013

Section: Design Education and Business

Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson

Author: Jagtap, Santosh (1); Larsson, Andreas (1); Hiort, Viktor (1); Olander, Elin (1); Warell, Anders (1); Khadilkar, Pramod (2)

Series: E&PDE

Institution: 1: Lund University, Sweden; 2: Indian Institute of Science, Bangalore, India

Section: Design Education and Business

Pages: 524-529

ISBN: 978-1-904670-42-1

Abstract

BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.

Keywords: Base of the Pyramid (BOP), poverty, design strategies, design education, protocol analysis

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ds conferenceE&PDE13 Fifteenth International Conference on Engineering and Product Design Education

E&PDE13 Fifteenth International Conference on Engineering and Product Design EducationDesign Education - Growing our Future The 15th International Conference on Engineering and Product Design Education Conference will be organised by the School of Manufacturing & Design Engineering, Dublin Institute of Technology (DIT), in participation with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference will bring together representatives from education, design practice, industry and government agencies...

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Keywords
SIG Workshop - March 2013 - 1