Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
PRODUCT EXPRESSION AND SELF-CONSTRUAL: DOWNSTREAM EFFECTS OF CONNECTED SHAPES ON SOCIAL CONNECTEDNESS
Kim, J.; Yoon ,C.; Gonzalez ,R.
Type:
Year:
2012
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author:
Section:
Industrial design
Page(s):
1311-1320
Abstract:
Two studies were conducted to investigate what design features represent connectedness and how they influence self-construal. In Study 1, logos representing connectedness were found to have specific identifiable features (e.g., shapes intertwined in compl
Keywords:
