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Design Science Journal
Papers

A SOUND-BASED PROTOCOL TO STUDY THE EMOTIONS ELICITED BY PRODUCT APPEARANCE

A SOUND-BASED PROTOCOL TO STUDY THE EMOTIONS ELICITED BY PRODUCT APPEARANCE

Year: 2011

Section: Human Behaviour in Design

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Badke-Schaub, P.

Author: LU, Weihua; PETIOT, Jef

Section: Human Behaviour in Design

Pages: 170-181

Abstract

Emotions influence how a customer interacts with the product. To be able to instill emotional value in product design, the understanding of user emotion and the measure of emotions are interesting challenges. Several measuring methods use visual stimuli as assessment scale. Until recently, hearing was an ill-explored part for emotion measurement. This paper describes a new protocol based on sounds for eliciting user emotion. The method uses a set of sounds and association tests, made by a panel of participants. The same objects, cars pictures, were evaluated by two user-tests based on both this new protocol and a classical protocol, the Semantic Differential. We describe in the paper the main stages of the new method, and we compare the results with the Semantic Differential Method using Principal Component Analysis and Generalized Procrustes Analysis. The new protocol seems to be a useful means to collect the intuitive emotion of users

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ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

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