Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Banner
Papers

RETHINKING VALUE: A VALUE-CENTRIC MODEL OF PRODUCT, SERVICE AND BUSINESS DEVELOPMENT

RETHINKING VALUE: A VALUE-CENTRIC MODEL OF PRODUCT, SERVICE AND BUSINESS DEVELOPMENT

Year: 2011

Section: Design Organisation and Management

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.

Author: Randmaa, Merili (1); Mougaard, Krestine (2); Howard, Thomas James (2); McAloone, Tim C. (2)

Section: Design Organisation and Management

Pages: 387-396

Abstract

Globalization and information technologies have made the economical landscape more transparent and customers smarter, more demanding and networked. Companies can see these changes as a threat to their business or as an opportunity to differentiate in the market and be a Prime Mover, by re-thinking customer value within the value system. This article shows how the term “value” is understood in different contexts and fields of economy, to see if these definitions can be merged, in order to understand the concept of value in broader way. The authors argue through literature review and example cases that seeing value from multi-disciplinary viewpoint opens up some unused opportunities for the companies to overcome barriers within a value system, design integrated products and services, work more effectively, co-create value with customers, make use of word-of-mouth promotion and achieve long-term relationships with customers. A new concept for re-thinking the value system is proposed and its main potentials to improve firms’ performance are described.

Download
ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Download
Design Science Journal