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ICED 11
Papers

Ethics in Product Design Curriculum: An example from the Oslo School of Architecture and Design

Ethics in Product Design Curriculum: An example from the Oslo School of Architecture and Design

Year: 2010

Section: NEW PARADIGMS AND APPROACHES

Editor: Boks W; Ion, W; McMahon, C and Parkinson B

Author: Keitsch, Martina Maria; Bjørstad, Nina

Section: NEW PARADIGMS AND APPROACHES

Pages: 120-125

Abstract

The scope of design research and practice has successively changed - from a focus on material aspects
to a focus on the intangible, from functions to pleasure, from goods to services and values [1]. Due to
this development, and in concert with an increasing public concern for the environment, ethical issues
are getting more attention than ever in product design [2]. Even if being aware of changes, design curricula
are often not able to meet the challenges and opportunities connected with these issues methodologically.
This article discusses a didactic approach to include ethics in design teaching in a course at
the Oslo School of Architecture and Design. The approach is a pioneering one at the school and thus
in the beginning phase. It does not focus on ethical design but on how to integrate ethical decisionmaking
in design curriculum. However, when fully developed, it can serve hopefully as an education
tool which bridges the gap between design and ethics. The authors focus on the conditions, implementations
and results to illustrate how this approach works. Following the introduction, the second section
of the article describes the background for integrating ethics in design education and examines
advantages connected with this endeavour. The third section deals with specific educational requirements,
shows the method applied, and the results achieved, here exemplified by some students’ works.
The final section reflects about values in the design curricula relating to professional and individual
moral obligations by trying to answer questions such as: To which value system and assessment criteria
do we refer to? What role do products and services play in value systems and how are individual
and/or collective values addressed by designers?

Keywords: Ethics in design education, pragmatic approach, ethical decision-making

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ds conferenceE&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010

E&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010The 12th International Conference on Engineering and Product Design Education will take place 2-3 September 2010, and will be organised by the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference in 2010 will address the relationship between design education and design research. This year's conference theme, "When...

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Keywords
Design 2010