EVALUATION OF THE POTENTIAL PERFORMANCE OF INNOVATIVE CONCEPTS IN THE EARLY STAGES OF THE NEW PRODUCT DEVELOPMENT PROCESS (NPDP)
Innovation is incontestably one of the big responsible of companies' growth and a crucial element for competitiveness. It is proven that without a precise procedure, structured and based on defined criteria, the possibility of making an unsuccessful evaluation of the innovative ideas increases considerably. In this paper we present a first approach of an evaluation method that aims to support the early stage in the NPDP, particularly the ideas selection. Considering the importance of these decisions and their consequences, the use of an effective methodology is justified. The selection method suggested by our research is able to change the evaluation subjectivity, by formalizing the procedure and fixing precise criteria.