Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Konzeptionelles Rahmenwerk zur Multidomänen-Schnittstellenanalyse in Mehr-Marken-Produktentwicklungsprozessen
Mitschang, Oliver; Roth, Daniel; Kreimeyer, Matthias
Type:
Year:
2026
Editor:
Paetzold-Byhain, K.; Krause, D.; Wartzack, S. and Koch, A.
Author:
Series:
DfX
Institution:
University of Stuttgart, Germany
Section:
(leave column empty)
Page(s):
001-010
DOI number:
Abstract:
Multi-brand product development involves the collaboration of multiple brands within shared development programs while maintaining brand-specific organizational structures, processes, and decision-making mechanisms. The resulting heterogeneity creates complex interfaces that require coordination across organizational, process-related, and governance-related dimensions. This contribution derives a conceptual framework for the systematic identification and analysis of such interfaces. Developed following a design research approach, the framework structures interfaces along the three dimensions and provides a method-oriented procedure for their analysis. The resulting framework enables a structured examination of coordination challenges in multi-brand product development processes.
Keywords:
