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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Intelligent narratives: rethinking design education through the use of generative AI as a storytelling tool

Malhotra, Subinay; Oro, Bruno

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Malhotra, Subinay; Oro, Bruno
Series:
DESIGN
Institution:
Iowa State University, United States of America
Page(s):
3071-3080
DOI number:
10.1017/pds.2026.10665
ISSN:
2732-527X (Online)
Abstract:
This study explores how AI workflows and prompt engineering reshape storytelling in design education. Students utilized tools such as ChatGPT, Midjourney, Runway, and Meta Glasses to reframe existing projects through iterative scripting, image generation, and reflection. Analysis of 88 visual projects and over 80 videos showed a shift from static documentation to multimodal narratives. Findings suggest AI enhances communication fluency, engagement, and reflective practice through adaptive, platform-native storytelling.
Keywords:
artificial intelligence (AI), storytelling, prompt engineering, co-design, design education
DESIGN2026 - The 19th International Design Conference
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