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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Emotional design through CMF: a comparative study across visceral, behavioural, and reflective levels

Ozyurt, Elmas Merve

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Ozyurt, Elmas Merve
Series:
DESIGN
Institution:
Mimar Sinan Fine Arts University, Turkey
Page(s):
2661-2670
DOI number:
10.1017/pds.2026.10624
ISSN:
2732-527X (Online)
Abstract:
CMF design goes beyond aesthetic enhancement by shaping the user–product relationship through functional, ergonomic, and symbolic dimensions. The qualitative analysis shows that colour and material primarily influence first impressions and emotional engagement, while surface finish reinforces perceived quality, symbolic meaning, and identity expression. Ergonomic performance is closely linked to material and tactile surface properties. Overall, CMF acts as a strategic design tool that strengthens brand identity, product desirability, and long-term emotional attachment.
Keywords:
industrial design, design analysis, aesthetics, design research
DESIGN2026 - The 19th International Design Conference
Conferences

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