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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

An LLM model to guide and enrich the understanding of stakeholder value and development of product requirements

Cagan, Jonathan; Sha, Vincent

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Cagan, Jonathan; Sha, Vincent
Series:
DESIGN
Institution:
Carnegie Mellon University, United States of America
Page(s):
2213-2222
DOI number:
10.1017/pds.2026.10579
ISSN:
2732-527X (Online)
Abstract:
Leveraging the vast interconnection of language and ideas through Large Language Models, a designer’s understanding of the needs, wants and desires of intended stakeholders defines the value proposition and product design requirements of a product or service through implementation of the Value Opportunity Analysis (VOA). The resulting VOA LLM Bot explores emotion, aesthetic and other human-valued attributes, and significantly increases perception of the VOA as a useful method for identifying product requirements, and analyzing opportunity solutions.
Keywords:
artificial intelligence (AI), design methods, large language model (LLM), product definition, value analysis
DESIGN2026 - The 19th International Design Conference
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