Join Us Sign In

Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Seeing like nature: designing health communication with biomimetic patterns exemplified in COVID-19 prevention

Ciccone, Nicholas (1); Maier, Anja (2)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Ciccone, Nicholas (1); Maier, Anja (2)
Series:
DESIGN
Institution:
1: Independent researcher; 2: University of Strathclyde, United Kingdom
Page(s):
1721-1730
DOI number:
10.1017/pds.2026.10530
ISSN:
2732-527X (Online)
Abstract:
Visual communication plays a vital role in conveying public health messages, yet design quality and effectiveness vary. This online study with 16 designers examined whether applying evolutionary psychology theory enhances designers' understanding, acceptance, visual cohesion of materials, and the effect of embedding biomimetic patterns. COVID-19 posters were used as context. Theory informed posters showed greater cohesion and were rated as more attention-grabbing. Results raise questions over tensions between theory- and creative demands and highlight designers' impact on health communication.
Keywords:
healthcare design, design communication, health communication, biomimicry (biomimetics)
DESIGN2026 - The 19th International Design Conference
Conferences

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.

Cookie Settings Accept Cookies