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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Anticipating and preventing rebound effects by design: an action research study of refillable packaging at Beiersdorf

Parolin, Giácomo (1); Helldén, Ellen (1); Guzzo, Daniel (1); Andrew, Elise (1); Van der Loo, Imke (1); Mckay, Lukas (1); Triller, Benjamin (2); Pigosso, Daniela C. A. (1)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Parolin, Giácomo (1); Helldén, Ellen (1); Guzzo, Daniel (1); Andrew, Elise (1); Van der Loo, Imke (1); Mckay, Lukas (1); Triller, Benjamin (2); Pigosso, Daniela C. A. (1)
Series:
DESIGN
Institution:
1: DTU Construct, Technical University of Denmark, Denmark; 2: Beiersdorf AG, Germany
Page(s):
1471-1480
DOI number:
10.1017/pds.2026.10505
ISSN:
2732-527X (Online)
Abstract:
Companies lack methods to anticipate rebound effects (RE) in design, jeopardising their sustainability ambitions. This action research at Beiersdorf pilots a framework for ex-ante RE identification, modelling, and prevention. The study found 31 economic, behavioural, and social rebound mechanisms triggered by a refillable packaging innovation, using system dynamics to find leverage points for prevention (e.g., foster non-msaterial practices via packaging design). This paper offers a first attempt at a practical approach to integrate RE analysis into design, towards absolute sustainability.
Keywords:
rebound effects, circular economy, action research, packaging, sustainable design
DESIGN2026 - The 19th International Design Conference
Conferences

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