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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Neurocognitive assessment of generative AI on designers’ creative cognition: evidence from biologically inspired design tasks

S Shrivastava, Rhea (1); Sharma, Aditi (1); Dabas, Komal (1); Mukherjee, Deepayan (1); Cascini, Gaetano (2); Keshwani, Sonal (1)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
S Shrivastava, Rhea (1); Sharma, Aditi (1); Dabas, Komal (1); Mukherjee, Deepayan (1); Cascini, Gaetano (2); Keshwani, Sonal (1)
Series:
DESIGN
Institution:
1: Indraprastha Institute of Information Technology Delhi, India; 2: Politecnico di Milano, Italy
Page(s):
1111-1120
DOI number:
10.1017/pds.2026.10469
ISSN:
2732-527X (Online)
Abstract:
Designers use GenAI tools during bioinspired design (BID) process to understand biological inspiration. We investigate the influence of using ChatGPT with BID on their creative thinking. We present BID stimuli to 30 designers in three modes: BID only, ChatGPT only, and BID + ChatGPT; and record their EEG data across four design phases. Their creativity is analyzed through convergent and divergent thinking (CT and DT), measured by average β and α TRP, respectively. Results show that BID stimuli’s influence on CT and DT is mode and phase dependent, indicating CT and DT as continuous processes.
Keywords:
biologically inspired design, ChatGPT, design neurocognition, design creativity, idea generation
DESIGN2026 - The 19th International Design Conference
Conferences

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