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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

The change factory: a systematic behavioral design methodology for sustainable product experiences

Brun, Juliette (1); Rivière, Pierrick (1); Boukaiba, Emilie (1); Sault, Tevy (1); Lemaire, Cyrille (2); Dingreville, Alexandre (3); Morizet, David (1)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Brun, Juliette (1); Rivière, Pierrick (1); Boukaiba, Emilie (1); Sault, Tevy (1); Lemaire, Cyrille (2); Dingreville, Alexandre (3); Morizet, David (1)
Series:
DESIGN
Institution:
1: L'Oréal R&I Evaluation Intelligence, France; 2: L'Oréal Packaging Engineering, France; 3: L'Oréal Luxe Sustainability, France
Page(s):
969-979
DOI number:
10.1017/pds.2026.10455
ISSN:
2732-527X (Online)
Abstract:
Bridging the intention-action gap is key to driving sustainable consumer behavior. In this paper, we introduce the Change Factory, a methodology that applies behavioral science to design sustainable product experiences. We detail its four-step CODE framework - Change, Obstacles, Design, and Experimentation - and illustrate its application on fragrance refill. After identifying behavioral barriers, 33 gentle intervention ideas were generated to promote refill adoption, validating the method's efficacy in translating behavioral insights into concrete, behavior-driven design solutions.
Keywords:
behavioural design, nudge, cognitive biases, sustainability, beauty experiences
DESIGN2026 - The 19th International Design Conference
Conferences

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