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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Creativity in behavioural design: assessing idea characteristics using the Behavioural Design Space as creative assessment framework

Bay Brix Nielsen, Camilla Kirstine Elisabeth (1); Cash, Philip (2); Daalhuizen, Jaap (3)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Bay Brix Nielsen, Camilla Kirstine Elisabeth (1); Cash, Philip (2); Daalhuizen, Jaap (3)
Series:
DESIGN
Institution:
1: Technical University of Denmark, Denmark; 2: Northumbria University, United Kingdom; 3: Delft University of Technology, The Netherlands
Page(s):
947-956
DOI number:
10.1017/pds.2026.10453
ISSN:
2732-527X (Online)
Abstract:
To design effective behaviour changing interventions, behavioural designers need to generate ideas that combine both technical and behavioural aspects. However, little is still known about the creative output of ideation in behavioural design. Taking an exploratory approach, this study examines the creative characteristics of brainstormed behavioural design ideas using the Behavioural Design Space (BDS) as creative assessment framework. The findings show uneven distributions across all BDS parameters indicating fixation and lost creative opportunities.
Keywords:
behavioural design, design creativity, design fixation
DESIGN2026 - The 19th International Design Conference
Conferences

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