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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Identifying challenges and limitations of interface modeling in multi-brand product engineering processes

Mitschang, Oliver; Roth, Daniel; Kreimeyer, Matthias

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Mitschang, Oliver; Roth, Daniel; Kreimeyer, Matthias
Series:
DESIGN
Institution:
University of Stuttgart, Germany
Page(s):
247-256
DOI number:
10.1017/pds.2026.10383
ISSN:
2732-527X (Online)
Abstract:
This paper addresses the increasing complexity of interfaces in multi-brand product development processes (PDPs). By conducting a systematic literature review and validating findings through industry expert workshops, we assess and compare existing modeling approaches. Seven criteria for effective interface management are derived and applied to model clusters. The results reveal that only integrated, multi-level modeling strategies can adequately capture technical, organizational, and governance challenges in multi-brand PDPs, highlighting key gaps and future research needs.
Keywords:
multi-brand product development process, organizational complexity, interface management, collaborative design
DESIGN2026 - The 19th International Design Conference
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