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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

12 roles for the organisational design of data-driven product management

Fichtler, Timm (1); Petzke, Lisa (1); Skupin, Stephan (1,2); Grigoryan, Khoren (3); Koldewey, Christian (1,3); Dumitrescu, Roman (1,3)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Fichtler, Timm (1); Petzke, Lisa (1); Skupin, Stephan (1,2); Grigoryan, Khoren (3); Koldewey, Christian (1,3); Dumitrescu, Roman (1,3)
Series:
DESIGN
Institution:
1: Heinz Nixdorf Institute, Paderborn University, Germany; 2: OWL University of Applied Sciences and Arts, Germany; 3: Fraunhofer IEM, Germany
Page(s):
183-192
DOI number:
10.1017/pds.2026.10377
ISSN:
2732-527X (Online)
Abstract:
This paper conceptualizes data-driven product management (DDPM) as an organisational capability requiring clearly defined roles for effective coordination across technical, analytical, and managerial domains. Based on a systematic literature review and industry workshops, twelve interdependent roles were identified and specified through standardized role profiles. The resulting role architecture provides a structured foundation for organisational design, enabling companies to assign responsibilities, align competences, and operationalise DDPM in practice.
Keywords:
design science, organisational design, interface management, digital transformation, cross-functional coordination
DESIGN2026 - The 19th International Design Conference
Conferences

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