CONFERENCES
E&PDE 2026 - 28th International Conference on Engineering & Product Design Education
The Conference will bring together representatives from education and industry interested in sharing new perspectives on design education.
Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
DIVERSITY IN FINAL YEAR PRODUCT DESIGN PROJECTS: WHO ARE WE DESIGNING FOR?
Batley, Abigail; Reynolds, Timothy
Type:
Year:
2026
Editor:
Buck, Lyndon; Brisco. Ross; Bohemia, Erik
Author:
Series:
E&PDE
Institution:
Bournemouth University, United Kingdom
Page(s):
1 - 6
DOI number:
ISBN:
978-1-912254-24-8
ISSN:
3005-4753
Abstract:
This paper explores the diversity of final year product design projects completed from 2007 through to 2026 at Bournemouth University. By analysing approximately 450 projects, we examine not only the technical and creative breadth of topics but, crucially, the diversity of users and communities for whom students are designing. Are products primarily aimed at mainstream consumer markets, or do they increasingly address the needs of underrepresented groups such as ageing populations, people with disabilities, or marginalised communities? Through thematic coding of project briefs and outcomes, we map trends in inclusivity, empathy, and social impact within student-led innovation. The paper considers how this diversity of design focus reflects broader societal shifts and the growing recognition of design as a force for equity and wellbeing. We also discuss the implications for how future designers may shape more inclusive and sustainable practices within industry. In reflecting on whether these projects challenge conventional market priorities or reinforce them, the study highlights the role of education in expanding students’ perspectives on who deserves to be designed for. Ultimately, the paper argues that encouraging greater diversity in project focus not only enriches the learning experience but also holds the potential to influence the future trajectory of product design, steering it towards more socially responsive and equitable outcomes.
Keywords:
