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FROM MATERIAL FASHION TO VIRTUAL COCREATION: A STUDY ON THE PARADIGM TRANSFORMATION OF THE INDUSTRY DRIVEN BY DIGITAL FASHION

Jiahao LI; Yixin ZOU


Type:
Year:
2025
Editor:
Yong Se Kim; Yutaka Nomaguchi; Cees de Bont; Jianxi Luo; Xiaofang Yuan; Linna Hu; Meng Wang
Author:
Series:
Other endorsed
Institution:
Guangdong University of Technology, China
Page(s):
379-387
Abstract:
With the rapid development of the digital cultural industry, digital fashion, as a crucial branch of the digital industry, is essentially supported by 3DVD technology (encompassing 3D modeling, Virtual/Augmented Reality (VR/AR), 2D/3D scanning, Digital Twi n (DT), etc.) as its core technical pillar. It runs through the entire fashion supply chain, including design, production, marketing, and retail, enabling "immaterialization" innovation, the reconstruction of product value, and the iteration of service process systems. From the perspective of immaterial design, digital technology breaks the physical limitations of the traditional fashion industry, drives industrial innovation and the upgrading of user experience. It leverages virtual fashion to penetrate traditional industries, enhances the growth attributes of these industries, and at the same time, better transforms the digital economy's fashion industry toward a "systematic thinking" approach.
Keywords:

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