Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
THE EMOTION-EXPERIENCE TOUCHPOINT PATHWAY CANVAS: INTEGRATING EMOTION REGULATION THEORY INTO TOUCHPOINT DESIGN
Sicheng LI; Wenzhi ZHANG; Xing XU
Type:
Year:
2025
Editor:
Yong Se Kim; Yutaka Nomaguchi; Cees de Bont; Jianxi Luo; Xiaofang Yuan; Linna Hu; Meng Wang
Author:
Series:
Other endorsed
Institution:
Guangdong University of Technlogy, China
Page(s):
368-378
Abstract:
In the context of the burgeoning experience economy, emotion has emerged as a key driver of design success. Under the critical research topic of Experience Design, Emotional Design is increasingly recognized as a core pathway to enhance user experience and brand value. While existing research has explored aspects such as structural modeling and emotion measurement, a systematic approach for translating emotions into actionable design strategies remains elusive. This paper aims to construct a pathway model that translates emotional meta-levels into touchpoint design guidance. By integrating six existing touchpoint classifications, one emotional recording and categorization framework, and two theoretical models of emotional application in design, it reveals gaps in existing theories and methodological models. This foundation informs the development of an "Emotion-Experience Touchpoint Pathway Canvas (ETPC)." The validation through an art therapy experience design project for community seniors demonstrates the canvas's effectiveness in identifying emotional pain points, optimizing experience touchpoints, and enhancing users' emotional engagement. This research enriches the theoretical framework of emotion design and provides an actionable design framework for emotion-driven experience innovation.
Keywords:
