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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Exploring designers’ cognitive abilities in the concept product design phase through traditional and digitally-mediated design environments

Muhammad Tufail (1), Shahab Zaib (1), Sahr Uzma (2), Raja Mubashar Karim (3), KwanMyung Kim (4)

Type:
Papers
DS 129: Proceedings of the DESIGN2024 18th International Design Conference
Year:
2024
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović, Neven Pavković, Marija Majda Škec
Author:
Muhammad Tufail (1), Shahab Zaib (1), Sahr Uzma (2), Raja Mubashar Karim (3), KwanMyung Kim (4)
Series:
DESIGN
Institution:
1: The Hong Kong Polytechnic University, Hong Kong; 2: University of Ulsan, South Korea; 3: National University of Science and Technology, Pakistan; 4: Ulsan National Institute of Science and Technology, South Korea
Section:
Human Behaviour and Design Creativity
Page(s):
1135-1146
DOI number:
10.1017/pds.2024.116
ISSN:
2732-527X (Online)
Abstract:
This study explores design strategies that designers adapt in different design environments and assesses cognitive load associated with acquiring, comprehending, and implementing strategies in concept product design phase. The findings from qualitative and quantitative analyses show that the traditional design environment exhibits a greater intrinsic load, thereby fostering a greater diversity of ideas, design strategies, and solutions. The digitally-mediated design environment demonstrates extraneous load, resulting in a tendency towards similarity in ideas, design strategies, and solutions.
Keywords:
12-Design Education, design strategy, cognitive ability, digital design, design learning
18th International Design Conference (DESIGN 2024)
Conferences

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