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The study explores the affordances of CO:RE Cards in prompting collaborative dialogues surrounding R&D and innovation among creative industry practitioners. The use of CO:RE Cards was evaluated in three sessions within a collaborative dialogue environment. It was analysed that they have prompted the building of a collective language and understanding among creative practitioners through collaborative knowledge construction and mutual learning. We discuss the potentially significant role of CO:RE Cards in nurturing a Community of Practice (CoP) for innovation in the creative industries.

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user-centred design, design tools, collaborative dialogues, innovation, community of practice