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The increasing use of disposable takeaway cups negatively affects the environment due to their non-recyclability and waste. This study investigates the adoption and sustained use of reusable takeaway cups in Belgium, including routines and experience. We did structured interviews (n=58), a survey (n=300), diary studies (n=8) and interviews with baristas (n=8). The findings provide recommendations including clear communication, incentives, and user-friendly cup design. Future research should test interventions and consider regional and cultural variations in sustainable coffee consumption.

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sustainable design, behavioural design, single-use, reusable, takeaway cups