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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Evaluating design approaches for encouraging behavior change in editors: exploring a digital nudging strategy in a non-personalized recommender system to promote adoption of augmented analytics

Tanja Heinrich (1,2), Oliver Szasz (1)

Type:
Papers
DS 129: Proceedings of the DESIGN2024 18th International Design Conference
Year:
2024
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović, Neven Pavković, Marija Majda Škec
Author:
Tanja Heinrich (1,2), Oliver Szasz (1)
Series:
DESIGN
Institution:
1: Macromedia University of Applied Sciences, Germany; 2: Ippen Digital, Germany
Section:
Human Behaviour and Design Creativity
Page(s):
985-994
DOI number:
10.1017/pds.2024.101
ISSN:
2732-527X (Online)
Abstract:
In the age of digitalization, navigating through vast amounts of data is a challenge. Augmented analytics, which often goes unnoticed by employees, has the potential to support effective decision-making. This study examines the impact of digital nudging on editors' cognitive load and behavioral change towards augmented analytics, providing insights into behavior change design. Combining theory with expert interviews and workshops, this study results in five nudging strategies. The findings reveal varied triggers influencing behavioral change, emphasizing stakeholder involvement in the process.
Keywords:
behavioural design, decision making, digital nudging, user-centred design
18th International Design Conference (DESIGN 2024)
Conferences

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