Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Investigating differences in brain activity between physical and digital prototyping in open and constrained design tasks

Henrikke Dybvik (1,2), Adam McClenaghan (2), Mariya Stefanova Stoyanova Bond (1), Asbjørn Svergja (1), Tripp Shealy (3), Chris Snider (2), Pasi Aalto (1), Martin Steinert (1), Mark Goudswaard (2)


Type:
Year:
2024
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović, Neven Pavković, Marija Majda Škec
Author:
Series:
DESIGN
Institution:
1: Norwegian University of Science and Technology, Norway; 2: University of Bristol, United Kingdom; 3: Virginia Tech, United States of America
Section:
Human Behaviour and Design Creativity
Page(s):
945-954
DOI number:
ISSN:
2732-527X (Online)
Abstract:
This article presents an fNIRS experiment investigating cognitive differences between physical and digital prototyping methods in designers (N=25) engaged in open and constrained design tasks. Initial results suggest that physical prototyping yields increased hemodynamic response (i.e., brain activity) compared to digital design, and that constrained design yields increased hemodynamic response compared to open design, in the prefrontal cortex. Further work will seek to triangulate results by investigating potential correlations to design processes and design outputs.
Keywords:

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