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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Nurture employees’ creative behaviors: unveiling the impact of design thinking on human organizational behavior

Michele Melazzini (1), Gianluca Carella (1,2)

Type:
Papers
DS 129: Proceedings of the DESIGN2024 18th International Design Conference
Year:
2024
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović, Neven Pavković, Marija Majda Škec
Author:
Michele Melazzini (1), Gianluca Carella (1,2)
Series:
DESIGN
Institution:
1: Department of Design, Politecnico di Milano, Italy; 2: MIT Morningside Academy for Design, Massachusetts Institute of Technology, USA
Section:
Design Organisation, Collaboration and Management
Page(s):
295-304
DOI number:
10.1017/pds.2024.32
ISSN:
2732-527X (Online)
Abstract:
This research explores the impact of Design Thinking (DT) on Organizational Behaviour, explicitly focusing on individual employees, the micro-level of the organization. The research runs a single-case study within an Italian bank adopting DT through its HR department. The study proposes a model illustrating how DT adoption influences specific individual behavioral constructs: motivations, attitudes, capabilities, and creative behaviors. The study finds that fostering confidence in the creative process enhances human engagement and proactivity.
Keywords:
design thinking, behavioural design, organisational design, organisational behaviour, design management
18th International Design Conference (DESIGN 2024)
Conferences

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