Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
A CASE STUDY OF APPLYING THE EXPERIENCE STRATEGY FRAMEWORK FOR BUSINESS TRANSFORMATION IN THE ERA OF EXPERIENCE ECONOMY
Lai, Michael T.; Tang, Hsien-Hui
Type:
Year:
2024
Editor:
Yong Se Kim; Yutaka Nomaguchi; Chun-Hsien Chen; Xiangyang Xin; Linna Hu; Meng Wang
Author:
Series:
Other endorsed
Institution:
X Thinking Institute & TANG Consulting, National Taiwan University of Science and Technology
Page(s):
416-424
Abstract:
This paper presents a case study of the Experience Strategy Framework (XSF) applied to a business transformation project within the experience economy. The XSF integrates key dimensions—people, experience, brand, and organization—to guide holistic, experience-oriented strategies that align business goals with customer needs. By detailing the rebranding of a leading home furnishings company in Taiwan, this study highlights how the XSF can address complex business challenges through a dynamic, relationship-based approach. The case study demonstrates the framework’s ability to overcome siloed business functions, enhance customer engagement, and provide a foundation for long-term competitiveness. Furthermore, the study underscores the evolving nature of the XSF as it adapts to new industry practices, making it a valuable tool for both academic research and professional application. Future work will focus on integrating experience management with XSF to form a continuous growth model for experience-driven businesses.
Keywords:
