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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China
Zhang Yan (1,2), Tobias Larsson (1), Andreas Larsson (1)
Type:
Year:
2022
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author:
Series:
DESIGN
Institution:
1: Blekinge Institute of Technology, Sweden; 2: BIGmind Innovation, China
Section:
Design for Sustainability
Page(s):
1179-1188
DOI number:
ISSN:
2732-527X (Online)
Abstract:
This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – SAIC Motor – can experience and give feedback on the PSS strategy, analyze the impact of the PSS strategy on the process of customized digital service design in a traditional Chinese car company. Also, the work discusses how to increase the service value for different stakeholders in the overall PSS system.
Keywords:
