The 17th INTERNATIONAL DESIGN CONFERENCE
DESIGN 2022
The 17th INTERNATIONAL DESIGN CONFERENCE - May 23-26, 2022 - Hotel Croatia, Cavtat, CAVTAT - DUBROVNIK, Croatia
Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Do You See What I See? Exploring Vividness of Visual Mental Imagery in Product Design Ideation
Edward Hart, Laura Hay
Type:
Year:
2022
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author:
Series:
DESIGN
Institution:
University of Strathclyde, United Kingdom
Section:
Human Behaviour and Design Creativity
Page(s):
881-890
DOI number:
ISSN:
2732-527X (Online)
Abstract:
This paper reports a preliminary study (N=16) exploring vividness of visual mental imagery in product design ideation. Vividness was observed to vary across designers in the study, from high (68.8% of participants) to moderate (18.8%) to low (12.5%). A significant, strong positive relationship was found between vividness and creativity. Most participants reported using imagery always or sometimes, except one who has difficulties forming mental images. The results have several implications, including the possibility of other ‘ways of imagining’ not captured by visual reasoning models of design.
Keywords:
