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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

NECESSITY OF KEY STAKEHOLDER-BASED ROLE-PLAYS FOR NPD PROJECTS -- A CASE STUDY FOR A PROJECT TEAM OF NON-INDUSTRIAL ROBOTICS IN JAPAN

Yu, Xiang; Gao, Jia-Wei; Washida, Yuichi

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Type:
Papers
DS 105: Proceedings of the Sixth International Conference on Design Creativity (ICDC 2020)
Year:
2020
Editor:
Boujut, Jean-François ; Cascini, Gaetano ; Ahmed-Kristensen, Saeema ; Georgiev, Georgi V. ; Iivari, Netta
Author:
Yu, Xiang; Gao, Jia-Wei; Washida, Yuichi
Series:
ICDC
Institution:
Business School/ Hitotsubashi University, Tokyo, Japan
Page(s):
375-382
DOI number:
https://doi.org/10.35199/ICDC.2020.47
Abstract:
Companies have been increasingly opting to utilize project teams to contend with highly turbulent and dynamic conditions while under current uncertainty markets, stakeholders have tremendous influences on the performance of NPD projects. On the other hand, it is normal that the conflicts between different key stakeholders’ interests exists and the new interest may be generated among the NPD progress. Due to these reasons, managing the relationships among the stakeholders in NPD projects is extremely complicated work and thus the key stakeholder-based role-plays may be vital for the NPD performance. In this paper we analyze the dynamic of key stakeholders of the first three stages of the non-industrial robotic NPD in Japan and propose should be performed that the key stakeholder-based role-plays is necessary for the future two NPD stages
Keywords:
Stakeholder, NPD, Simulation, Project team, Role-plays
The 6th International Conference on Design Creativity (ICDC 2020)

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