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Koronis, Georgios; Silva, Arlindo; Kang, Jacob; Chia, Pei Zhi

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Our study focuses on understanding how design briefs affect the creativity of design outcomes by student designers. The stimuli contained in design briefs have the potential to either encourage creativity in designers or steer them away from creative outcomes. Therefore, educators need to craft design briefs that foster creativity in student project outcomes. We focus on two stimuli – quantitative product requirements and visual examples (i.e. videos), and we measure creativity according to two metrics – novelty and appropriateness. A design of experiments (DOE) approach was used to determine whether requirements, examples, or a combination of both stimuli can yield higher scores in both metrics. We conducted a Collaborative Sketching design exercise with our first-year undergraduates and evaluated the creativity of their concept drawings, then used a post-experiment survey to collect the opinions of student designers and assess if their perceptions aligned with our experimental findings. We found that the video example decreased novelty scores (p

Keywords:

Design brief, ideation, creativity, full-factorial experiment, student misconceptions