SETTING THE SCENE: A NEW PROPOSAL FOR VISUALIZING AND ESTABLISHING 3-DIMENSIONAL PERSONAS AS A MANAGEMENT TOOL

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Koscher, Andrea; Dittenberger, Sandra
Series: DESIGN
Section: INDUSTRIAL DESIGN
Page(s): 2263-2274
DOI number: https://doi.org/10.21278/idc.2018.0184

Abstract

Experiences drawn from former projects indicate a gap concerning the creation and the perpetual use of Personas throughout a project development process. This gap builds the focus of this paper. In order to develop a new approach to create a possibility for all team members to actively get involved in the Persona creation and further evolvement over the project duration, this paper offers a new option for using Personas dynamically for communication and visualization of product development stages.

Keywords: user centred design, personas, product development, project management, visualisation

Download

Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.